Founded 2025 · Berlin & Cologne

We're building famagic because care work shouldn't rest on one person.

famagic isn't the product of a software corporation — it's a small team of parents, developers, and designers with one mission: turning your family's mental load into shared, visible work.

The founder story

It started with a note on the fridge.

In spring 2024, a note with 47 little items hung on Henning's fridge: vaccination appointment, daycare form, buy bread, new sneakers, call grandma, taxes … Half were crossed out, a third forgotten, and the rest had already been on there three times.

The problem was never organization. The problem was that all of that knowledge lived in one head. Nobody else saw the note. Nobody else could step in.

We tried calendars, note apps, family group chats. Each solved a piece — none solved the whole thing. So we decided to build the tool ourselves. With respect for the mental load, with AI where it truly helps, and above all: built so the whole family can carry their share.

We don't want to be the app that organizes everything. We want to be the app that frees you from being the family's only organizer."
HMFounder & Dad

Henning Möller

Founder & CEO · Two kids · lives in Cologne

Spent 12 years as a product engineer at two German SaaS companies. At some point, turning his own family chaos into his day job became unavoidable.

LinkedIn · Twitter/X · Email directly
Our values

Four principles that guide us.

They don't sit in a drawer — we use them as a filter for every design and product decision.

Care is work.

We treat invisible family work with the same respect as paid work. That's exactly how visible and assignable it is in famagic.

Calm over noise.

No streaks, no push spam, no red badges just because. Our notifications help — or they're off.

Private stays private.

Your data lives in Germany, never goes into AI training, never to ad networks. You can export or delete it anytime.

Simple, not simplistic.

Fewer taps, more meaning. We'd rather cancel a feature than launch a half-baked solution.

The journey so far

From a note on the fridge to the IONOS Startup Program.

Q1

Spring 2024

The idea

Henning sketches famagic at a kitchen table in Cologne — in between changing diapers and logging doctor's appointments.

Q4

Winter 2024

First families start testing

12 families from our circle of friends use the alpha version. The first feature they loved: the AI meal plan.

Q2

Spring 2025

Incorporation

famagic UG (haftungsbeschränkt) is incorporated in Berlin.

Q4

Fall 2025

Beta launch on TestFlight

800+ families actively test the app. Feedback flows straight into the roadmap — one release every week.

Q1

January 2026

IONOS Startup Program

famagic is accepted into the IONOS Startup Program — European hosting, GDPR-compliant, affordable.

Q2

May 2026

Public launch

Premium subscription, App Store, Google Play. All revenue flows back into the product — no investor pressure, no exit clock.

The team

Small, but complete.

Four people, four perspectives, one shared calendar. Each with a family reality of their own.

HM

Henning Möller

Founder · Product & Engineering

12 years in SaaS, 2 kids. Thinks in systems, loves cooking dal.

AS

Anna Schneider

Co-Founder · Design & Research

Ex-IDEO, two kids in a blended family. Prefers sketching in fineliner over Figma.

JK

Jonas Kim

Lead Engineering · Backend & AI

Focused on EU hosting and privacy-minded AI architectures.

LM

Lea Martinez

Community & Support

Single mom, answers every email personally — even on Sunday nights.

1,200+
Families in the beta
100%
EU hosting · GDPR
4
People on the team
€0
VC money taken

Want to talk to us?

Feedback, press inquiries, partnership ideas, or just saying hi — we reply personally, usually within a day.

Get in touch Try famagic for free